4.4% Growth Predicted in Local Advertising for 2024
U.S. local advertising will see a healthy growth rate of 4.4% in 2024, reaching $157.1 billion. While digital formats are the main drivers of this increase, traditional media are also showing signs of stabilization. This trend is supported by the recent Business Barometer...
McDonald’s is moving huge sum of advertising budget to Digital Marketing
McDonald’s is significantly increasing its digital marketing efforts, planning to invest “hundreds of millions of dollars” in digital innovation over the next few years. This strategic shift includes developing new ordering channels, enhancing...
